A new live tech show wants to change African tech coverage
Fatu Ogwuche is launching a weekly live technology show, betting that African tech audiences want to hear directly from the founders and operators.
Big Tech This Week, a media venture founded by former Meta executive Fatu Ogwuche, is set to launch a weekly live technology show aimed at African tech audiences. The show, Tech This Week, will merge technology news updates with interviews on business, products, and culture. Funded through sponsorships, advertising, and paid segments, the show will be accessible to founders, investors, regulators, and technology users.
The launch follows a successful Twitter Spaces series attracting over 100,000 listeners in a year. Ogwuche emphasizes the importance of direct engagement with those shaping technology, citing TBPN, a Silicon Valley live show, as inspiration. The show's target audience spans ages 25-44 in Nigeria, Ghana, Kenya, South Africa, Ethiopia, and diaspora markets.
As the industry evolves, covering gaming, entertainment, and sports alongside traditional tech topics presents new opportunities. Ogwuche plans to feature both established figures and emerging professionals, leveraging industry relationships to secure guests. The show's success hinges on attracting compelling guests and maintaining audience engagement.
Coverage will extend beyond Nigeria, ensuring a balanced African perspective. While sponsors and advertising support the show, some segments will be paid for, including product reviews. Ogwuche aims to balance positive news with critical coverage, avoiding "gotcha" journalism. The live format, distributed across YouTube, social media, and podcast platforms, seeks to become a staple in African technology discourse.
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