Microdramas want to eclipse Hollywood
Series with two-minute vertical episodes hook viewers and are very cheap to produce.
Microdramas, short vertical videos divided into 2-minute episodes, are gaining popularity in the US on platforms like TikTok, ReelShort, and Dramabox. These bite-sized dramas, often focusing on themes like love and money, have attracted massive viewership, with one series, "Found a Homeless Billionaire Husband for Christmas", racking up over 400 million views.
According to YouTube, microdramas have surpassed 6.5 billion views in the first half of the year, with a 50% year-over-year increase in viewing time. The low-cost format, with production costs as low as $300,000 per series, is also appealing to producers, who are increasingly using AI to reduce expenses. Microdramas are expected to generate $1.5 billion in revenue this year, a significant increase from China's $9 billion in revenue.
Written by urgent.news from El Pais Economia's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
