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Giant iPhone Duo installations spotted at Apple Fifth Avenue ahead of Friday launch

While the iPhone Duo doesn’t launch until Friday, preparations are already underway at Apple’s flagship Fifth Avenue store in New York for the big day. Here are the details. more…

Giant iPhone Duo installations spotted at Apple Fifth Avenue ahead of Friday launch

Apple has begun setting up large, rectangular installations at its Fifth Avenue flagship store in New York in preparation for the upcoming iPhone Duo launch. Sources report that the structures, concealed beneath black cloth and white protective wrapping, are shaped like giant iPhone Duo models. This is not the first time Apple has celebrated new iPhone releases with special displays at its flagship stores; last year, it illuminated Fifth Avenue's glass cube in Apple Intelligence colors for the iPhone 16 launch, and installed giant "Pro" and "Air" displays in several locations.

However, there does not appear to be a line outside the Fifth Avenue store just yet, though customers have reportedly started lining up at other stores. Apple has confirmed that its US retail stores will have a limited number of iPhone Duo units available for walk-in customers on Friday, while stores in other markets will only offer in-store pickup for online orders.

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