Zoom adds ‘proof of human’ badges to show you’re not a deepfake
Sam Altman-backed World has rolled out biometric verification badges for Zoom enterprise users, aiming to combat AI deepfake impersonation and fraud.
Zoom has introduced "proof of human" badges for enterprise users to verify that individuals on video calls are genuine, aiming to thwart AI-generated deepfake impersonation and fraudulent activities. The biometric verification feature, developed by the Sam Altman-backed company World, will be available to Zoom enterprise customers globally.
To authenticate participants, World ID for Zoom compares iris scans from the company's Orb device, live selfies, and live video feeds. Once verified, a "Human Badge" is displayed to other meeting participants. World announced the Zoom integration in April, following limited beta testing with VanEck Funds. The technology has secured backing from financial firms such as Bain Capital and Pantera Capital.
The rollout comes after high-profile incidents involving AI deepfakes, including a $25 million fraud at engineering firm Arup and North Korea-linked hackers using fake video feeds to deceive crypto and fintech companies. World says the "Human Badge" is a measure to safeguard sensitive, critical conversations by confirming the presence of a real, unique human.
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