World launches World ID suite for banks, makes Zoom deepfake check generally available
World ID for Zoom is generally available after a beta that began in April, and is designed to spot deepfaked participants on Zoom calls.
According to the source, World, a company founded by OpenAI CEO Sam Altman, has developed a technology called World ID that aims to distinguish real humans from bots and deep fakes in online conversations. The technology uses iris scans to create a "proof of humanity" badge for verified users on video conferencing platforms like Zoom.
The badge appears on-screen during calls, signaling that the person is a verified human. Companies can choose when to require this level of verification for sensitive conversations. The technology is considered controversial but is said to have a strong security and privacy foundation, as it relies on iris scans and advanced cryptography without creating a central database of individuals.
When an individual verifies their identity on Zoom or another platform, their phone camera cross-checks against the encrypted orb record. World ID has been adopted by Zoom and various financial firms, such as Bain Capital and VanEck Funds, to combat fraud and deep fakes. The technology uses blockchain and open-source code to ensure decentralization and transparency.
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