Saxo Bank taps Norris, Bale, Sabalenka and Courtois for investment trends
Saxo Bank will tap the psyches of the likes of Lando Norris, Gareth Bale and Aryna Sabalenka as part of a new partnership with nine global athletes. The Danish bank announced on Monday that it will explore the mindset and habits of the current and former athletes to “examine how these principles translate into successful [...]
Saxo Bank has announced a new collaboration with nine high-profile athletes to investigate how their habits and mindsets can inform investment strategies. The Danish bank unveiled the partnership on Monday, revealing they will examine the qualities of current and former athletes such as Lando Norris, Gareth Bale, Aryna Sabalenka, Thibaut Courtois, Rasmus Hojlund, Stan Wawrinka, Jutta Leerdam, Teddy Riner, and Magnus Carlsen.
Saxo Bank's CEO, Daniel Belfer, stated athletes and investors share traits like ambition, discipline, and a long-term mindset, making this a natural fit for their objectives. The bank's acquisition by Swiss private bank J. Safra Sarasin has facilitated this athlete-investor initiative under new ownership. Saxo Bank's athletes have made notable investments; Norris backed ticketing platform Seat Unique, and his gaming brand Quadrant raised a significant investment.
Bale's investments include Juggernaut Capital Partners and various assets, while Sabalenka holds shares in IM8 Health. Belfer emphasized the partnership aims to foster greater engagement and dialogue about personal investments by drawing inspiration from elite athletes.
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