Santander se asocia con Nvidia para impulsar el despliegue de la IA

Santander has forged a three-year partnership with Nvidia to accelerate the bank's adoption of artificial intelligence (AI) technologies, with the aim of reducing costs and boosting revenues. The agreement covers areas such as foundational models, AI agents, fraud and money laundering prevention, and real-time decision-making, as well as advanced simulation technologies like digital twins.

Nvidia, the world's most capitalized company with a valuation of $5.17 trillion, will provide Santander with the infrastructure, software, and research needed to harness the latest AI advancements. Iñaki Bernal, Santander's AI Intelligence leader, believes the bank's size, client base, and global presence make it uniquely positioned to turn these advancements into concrete banking capabilities.

Nvidia's Aser Blanco emphasized that the financial sector heavily relies on data, which is central to all its processes, and that converting years of data into useful, proprietary intelligence depends on model training and fine-tuning. The Santander AI Lab, established in collaboration with Nvidia, is exploring and testing emerging AI technologies before deploying them across the bank.

As a result, Santander has already achieved cost cuts of over 50% in experimental use cases related to customer service. The bank expects AI to impact its business by generating over €1 billion in new revenue and cost savings between 2026 and 2028, with €200 million expected to be achieved by the end of 2026. Currently, Santander has over 280 automation agents that help automate manual tasks, and it has started deploying AI in voice channels for customer service and using real-time data and machine learning to assess credit eligibility for new customers.

In the revenue generation chapter, Santander believes AI analysis of client data will enable unprecedented personalization of products and services, leading to cross-selling between businesses and improved customer retention.