Samjin Foods opens Shanghai store, targets China expansion
Samjin Foods is taking its Korean fish cake brand deeper into China, opening its first store in Shanghai’s central shopping district as it looks to turn early sales momentum into a broader retail presence. The Busan-based company said Monday that Samjin Fish Cake opened its first store in eastern China, Friday, at New World Dawan Department Store on Nanjing East Road in Shanghai’s Huangpu…
Korean food company Samjin Foods is expanding its presence in China by opening its first retail store in Shanghai. The Busan-based firm launched the Samjin Fish Cake outlet in the Huangpu district on Friday, situated near the iconic Nanjing Road and the famous Bund. This marks Samjin's first store in eastern China, following its successful early sales in the country.
The Shanghai location differs from Samjin's direct-run stores in Korea, as it offers freshly prepared fish cakes on-site. The menu features fish cake croquettes, fish cake bars, two types of spicy fish cake rice cakes, a fish cake soup dish, and two beverage options. To appeal to local tastes, Samjin is emphasizing cheese-filled croquettes and a rosé-sauce fish cake rice cake, blending familiar flavors with Korean street food elements.
Early sales in the pre-opening period have been promising, with daily sales meeting targets from the start and continuing to grow.
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- Samjin Foods opens Shanghai store, targets China expansion koreatimes.co.kr
