Samjin Foods opens Shanghai store, targets China expansion
Samjin Foods is taking its Korean fish cake brand deeper into China, opening its first store in Shanghai’s central shopping district as it looks to turn early sales momentum into a broader retail presence. The Busan-based company said Monday that Samjin Fish Cake opened its first store in eastern China, Friday, at New World Dawan Department Store on Nanjing East Road in Shanghai’s Huangpu…
Korean food company Samjin Foods is expanding its presence in China by opening its first retail store in Shanghai. The Busan-based firm's new location is in the city's upscale Huangpu district, at New World Dawan Department Store on Nanjing East Road.
This marks Samjin Foods' first store in eastern China, following successful early sales in Shanghai. Unlike its direct-run stores in South Korea, the Shanghai outlet serves freshly prepared fish cakes on-site. The menu features a variety of fish cake dishes, including croquettes, bars, spicy rice cakes, a fish cake soup, and two beverages.
The company is capitalizing on popular local flavors by highlighting cheese-filled croquettes and rosé-sauce fish cake rice cakes, blending Korean street food with Chinese tastes. Early sales at the Shanghai store exceeded expectations, with daily sales meeting pre-opening targets and reaching promising levels.
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Also reported by 1 other outlet
- Samjin Foods opens Shanghai store, targets China expansion koreatimes.co.kr
