Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.
Victoria's Secret's Fantasy Bra returned to the brand's fashion show in 2026, with Kylie Jenner modeling the most expensive iteration ever created.
Kylie Jenner made a return to the Victoria's Secret Fashion Show in 2026, debuting what is believed to be the most expensive Fantasy Bra ever created. The diamond-encrusted lingerie, designed by Jacob & Co., showcased the brand's commitment to extravagance. Victoria's Secret, which had canceled its annual fashion show in 2019, staged a revival in Los Angeles in 2024, with models like Adriana Lima and Barbara Palvin taking part.
The Fantasy Bra, first introduced in 1996, has seen a variety of designs over the years, each featuring a unique combination of gems and diamonds. From the $15 million Red Hot Fantasy Bra in 2000, to the $10 million Hearts on Fire Fantasy Bra in 2005, and finally Jenner's $8 million version in 2026, the lingerie has consistently been a highlight of the Victoria's Secret Fashion Show.
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