APR’s Medicube Enters 400 Costco Stores, Expanding U.S. Retail Reach
Medicube, the flagship beauty brand of South Korean beauty company APR, has entered approximately 400 Costco stores in the United States, further expanding its offline retail presence in North America. The move extends the brand’s distribution network beyond beauty specialty retailers and mass-marke
APR's beauty brand, Medicube, has joined forces with Costco, the U.S. warehouse club, to expand its retail presence in North America. This move adds approximately 400 Costco stores to Medicube's growing list of physical distribution channels, joining other major retailers such as Ulta Beauty, Target, Walmart, and CVS Pharmacy. Medicube's North American revenue reached 647.9 billion won in the first half of 2026, marking a significant 260% increase year-over-year and a 30-fold growth since 2021.
The brand's strategic expansion aims to capitalize on its online success, leveraging platforms like Amazon and TikTok Shop, and making its products more accessible through physical stores. The Costco rollout is set to further strengthen Medicube's sales base in the U.S. and will eventually extend to Costco stores in Canada and Europe.
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