Tinubu’s Campaign Strategy and the Unnecessary Political Storm

President Bola Ahmed Tinubu's inauguration of his Presidential Campaign Council in Abuja last week sparked a debate over his strategy. Two main criticisms emerged: the inclusion of opposition figures and the suggestion not to campaign physically in all 36 states due to his other responsibilities. These criticisms, however, reflect more about traditional politics than the President's actual approach.

The President's decision to invite opposition figures such as Osun State Governor Ademola Adeleke, Anambra State Governor Charles Soludo, and Federal Capital Territory Minister Nyesom Wike, into the campaign council, is a sign of strength rather than weakness. It demonstrates his commitment to a national movement, the Renewed Hope coalition, which aims to broaden support beyond the APC.

This approach echoes successful re-elections in Nigeria's past, where parties expanded their support base by including diverse voices and perspectives.

Tinubu's decision not to physically campaign in every state is not an act of disregard for those areas, but a strategic move. It highlights his dedication to governance and his belief that his reforms and achievements will speak for themselves. By allowing his record and the work of his campaign council to do the talking, the President can focus on ensuring smooth governance, maintaining fiscal progress, and securing international investment without being bogged down by endless campaigning.

In essence, Tinubu's campaign strategy is about delivering tangible results, building a broad coalition of support, and leaving the voters to see the benefits of his reforms. This approach stands in contrast to the old politics of exclusion and noise, emphasizing a results-based and evidence-driven election campaign.