Shannon Sharpe hits Colorado’s Deion Sanders with harsh reality about necessary recruiting fix

Colorado football is struggling under head coach Deion Sanders. The team has suffered four straight losses following a defeat against Utah. Former NFL player and commentator Shannon Sharpe is cautioning Sanders on the issue of recruiting. Sharpe, speaking to Nightcap, emphasized that the focus should be on the players, not the coach.

"It ain't about you, it's about these kids," Sharpe stated. He further urged Sanders to alter his recruiting strategy, saying, "Guys ain't coming. If you can't go to their house, their grandma's house, their mom's house, their granddad's house, they're not coming. It's just not enough for you to be Deion Sanders, Coach Prime." Colorado's performance this season is dismal, sitting at 2-4 overall and 0-3 in the Big 12.

The Buffaloes have managed only one conference victory since the 2025 season began. Sharpe believes Sanders must demonstrate to prospective recruits that Colorado is the right choice for them, urging him to put himself aside and prioritize the needs of the players. Sanders might be facing pressure at Colorado. According to a report from On3, the head coach is on the hot seat, despite having a $26 million buyout.

Fans have become increasingly impatient with Sanders, who has overseen two losing seasons in his first three years at the helm. Following a loss to Utah, Colorado has continued a losing streak in the Big 12. The Buffaloes fell 13-0 at halftime, though they mounted a second-half comeback that fell short, with a final score of 27-24.

Sanders found a silver lining in the game, praising his team's fight to the end. "Just the way we fought to the end, there was no give-up," he said after the game. Colorado will face Oklahoma State on Saturday. This season, Colorado has secured victories over Georgia Tech and Weber State.