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Mint Explainer: What’s at stake for consumer companies this festive season?

A split calendar across Q2 and Q3, coupled with rising input costs and inflation, is forcing consumer firms to absorb expenses and bet on premium demand during their biggest annual sales window.

Mint Explainer: What’s at stake for consumer companies this festive season?

We haven't written up this one. Live Mint has the full story — the link below goes straight to it.

Read the original at livemint.com →

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