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Hong Kong’s primary residential market sees wave of launches, successful sales

Hong Kong homebuyers are poised to see new residential launches in the coming days and weeks following a sell-out weekend of more than 360 flats in two major projects in the city. Sun Hung Kai Properties (SHKP), one of Hong Kong’s major developers and landlords, was set to hold a second round of sales for Sierra Sea Phase 2C(2) in Shap Sze Heung, which is between Sai Kung and Ma On Shan, with 152…

Hong Kong’s primary residential market sees wave of launches, successful sales

Hong Kong's primary residential market is experiencing a surge in new residential launches, with successful sales witnessed in the past weekend. Sun Hung Kai Properties, a major developer and landlord, announced a second round of sales for Sierra Sea Phase 2C(2) in Shap Sze Heung, offering 152 flats, with 128 flats available through a regular price list and the remaining 24 flats via tender.

Yuexiu Property also sold out all 220 flats in The Atlas Phase 1 project in Yau Tong via a price list. These launches are outperforming the secondary market, with developers offering aggressive price cuts, flexible payment schemes, and attractive rebates to drive swift inventory turnover. The upcoming sales are expected to be influenced by the US Federal Reserve's interest rate hike, which could lead to higher mortgage payments, prompting developers to adopt a 'volume-led, price-capped' pricing strategy.

Brief written by urgent.news from South China Morning Post - Hong Kong's own syndicated text. Machine-written — may contain errors; check the original before relying on it.

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