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Ein fliegender Raketen-Tesla: Warum Elon Musks neuste Ankündigung ein genialer Marketing-Gag ist

Das neue Auto lässt sich bereits für 250 000 Dollar reservieren und soll 2028 in Produktion gehen. Doch seine Besitzer werden auch künftig im Stau stecken bleiben.

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Ein fliegender Raketen-Tesla: Warum Elon Musks neuste Ankündigung ein genialer Marketing-Gag ist

Elon Musk unveiled a car capable of flying short distances this week, part of a grand presentation shown alongside a video of the new Tesla navigating around parked vehicles and even performing a sideways roll mid-air. The vehicle, which will cost customers $250,000 to reserve, is set to enter production in 2028, according to Musk.

Built with technology sourced from his aerospace company SpaceX, the car utilizes multiple small jet engines to propel itself by blasting compressed air at high pressure onto the asphalt. While the car boasts impressive acceleration and stability in curves, Tesla clarifies that airborne travel is prohibited in road traffic and will not be available in all markets.

The jet fuel tanks also occupy the car's seats, and the engines are notably loud. Musk's latest creation, however, is a hybrid of technological innovation and marketing ploy, a trait he has often exhibited in his previous declarations of futuristic advancements.

Written by urgent.news from NZZ Wirtschaft's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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