China’s Professional Hair Care Brand ISYUN Announces Victoria song as Global Brand Ambassador, Accelerating Global Expansion with Strategic Focus on Southeast Asia

Chengdu, China - ISYUN, a leading Chinese hair dye brand, has announced the appointment of global icon Victoria as its new Global Brand Ambassador. This strategic partnership highlights the brand's commitment to professionalism and modern fashion, and signals its ambition to expand globally, with a special focus on Southeast Asia.

Victoria's immense popularity in Asia, with a strong fan base across the region, makes her an ideal ambassador to lead ISYUN's global expansion. The brand, which has been around since 2013, has been dedicated to addressing the at-home hair coloring experience, offering trendy colors tailored to Asian skin tones. With products now available in over 10,000 retail stores nationwide and leading positions on major e-commerce platforms, ISYUN has successfully positioned itself as a go-to brand for young consumers.

In line with Victoria's ambassadorship, ISYUN is introducing the "Oxygen Cool Brown" color, which matches the artist's signature look and embodies the brand's commitment to both hair dyeing and care in a single product. This innovative formula, enriched with essential oils, provides a conditioning experience, reducing frizz and dryness post-coloring.