7-Eleven adds hot-food counters at 16 Singapore stores as DFI Retail sharpens growth focus
In Singapore, ready-to-eat products already account for a double-digit percentage of sales and are recording double-digit sales growth
7-Eleven is expanding its hot-food counters at 16 store locations in Singapore, offering a diverse range of meal options to cater to the growing demand for ready-to-eat products. This move is part of the DFI Retail Group's strategy to attract more customers by introducing new products and experiences. Having divested its Singapore supermarket business, DFI Retail is now focusing on enhancing food offerings at 7-Eleven, Starbucks, and Guardian stores in Singapore.
At larger Foodbar counters, customers can customize their bowls by choosing from various bases like rice, pasta, and noodles, along with an assortment of sauces, toppings, and garnishes, including options like roasted chicken, hash browns, and chicken cutlets. Smaller outlets will offer hot snacks such as pizza, croissants, pancakes, and waffles for dine-in or takeaway.
This initiative aligns with a survey conducted by 7-Eleven, which revealed that customers in Singapore increasingly seek new food experiences, inspired by convenience-store offerings in Japan, Taiwan, and Thailand. The retailer's ready-to-eat meals now account for a double-digit percentage of sales and are experiencing double-digit growth, according to 7-Eleven Singapore managing director Anushree Khosla.
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