Why young Koreans are embracing the 'rich girl' aesthetic
“The style of a rich girl who has nothing left to buy, even when she goes shopping at a department store.” That is how social media users have described “Hyunbaek core,” a new trend that has recently emerged among people in their 20s and 30s. The term combines “Hyunbaek,” a shortened name for Hyundai Department Store, with “core,” which refers to the defining concept or aesthetic of a style. The…
A new fashion trend among young Koreans in their 20s and 30s, known as "Hyunbaek core," has been making waves on social media. The style derives its name from Hyundai Department Store, a popular shopping destination, and "core," a term that represents the defining essence of a particular aesthetic. This look is characterized by an air of detachment from shopping and an understated yet distinctly luxurious vibe.
Hyunbaek core embraces the concept of quiet luxury, which subtly conveys financial comfort through high-end materials such as silk and cashmere, rather than overt displays of wealth through designer logos. This trend shares some similarities with the traditional "old money" aesthetic, which aimed to emulate an upper-class demeanor. However, there are notable differences between the two styles. While old money emphasized formality, Hyunbaek core presents a more laid-back and effortless appearance.
Previous fashion trends like ballet core and poet core have drawn inspiration from a variety of sources. However, Hyunbaek core stands out for its unique take on luxury and its embrace of a more relaxed, effortless aesthetic.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Why young Koreans are embracing the 'rich girl' aesthetic koreatimes.co.kr
