Samagi Spice Exports to launch Ceylon Cinnamon based beverage range

Samagi Spice Exports (Pvt) Ltd is planning to launch SPICEUP, a new Sri Lankan beverage brand, on October 17, 2026, at the University of Ruhuna in Matara. The company, established in 1969, is venturing into value-added consumer products, venturing beyond its traditional spice exports. SPICEUP aims to link Sri Lanka’s renowned cinnamon heritage with modern beverage creation, establishing a unique position in the country's beverage sector.

The product lineup for SPICEUP includes Original, Cream Soda, Power, GO, Cool, Burn, Memo+, and Zingy, available in cans and plastic bottles. The brand's use of genuine Ceylon cinnamon as a key ingredient opens up fresh possibilities for the beverage industry. The launch event will be graced by cricket legend Sanath Jayasuriya and officials from the Export Development Board, Industrial Development Board, Cinnamon Research Academy, and other industry leaders.

The event will see the official presentation of the SPICEUP product range, the debut of the brand's website, and a Memorandum of Understanding (MoU) between Samagi Spice Exports and the University of Ruhuna. This MoU is expected to foster cooperation between the industry and academia, promoting ongoing research and innovation centered around true Ceylon cinnamon.