Ekumfi Fruits seeks policy support to boost production, jobs and export growth

Ghana’s industrial development may be reaching a pivotal stage, exemplified by Ekumfi Fruits & Juices Limited. The company, backed by Ghana EXIM Bank credit, has constructed a modern fruit-processing complex valued at US$53 million. However, despite its processing potential, the firm faces challenges due to limited fruit supply and a 20% excise duty on locally manufactured juices imposed in 2023.

This has restricted production to just two days per week, leaving machinery underutilized and causing economic losses for farmers and job losses for young people. The government's recent decision to abolish the 20% excise duty on locally manufactured fruit juices creates an opportunity for Ekumfi to boost production, improve competitiveness, and stimulate economic growth.

Nonetheless, the key issue remains the availability of raw materials. To fully utilize its processing capacity, Ekumfi requires access to over 9,000 acres of pineapple and other fruits. Fortunately, a supply of 9,500 acres is already available, with the potential to achieve full production within 36 months. This presents a unique chance to create rural wealth by partnering with thousands of farmers and young entrepreneurs, offering them structured agreements on quality, delivery, and pricing.

Under this model, one acre of pineapple could generate an estimated GH₵52,000 in gross revenue per harvest cycle. With the full 9,000-acre requirement, this could amount to GH₵468 million in gross farm-gate value per harvest cycle. In addition to pineapple, other fruits could be cultivated, further expanding the economic benefits.

By creating a dependable supply chain, Ekumfi can foster rural prosperity while reducing its dependency on company-owned plantations. This new approach not only supports young people and farmers but also generates employment opportunities, with an estimated 18,000 jobs potentially created in the Central Region alone.