Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Piers North, CEO of U.K.-based publisher Reach, is promoting the company's Google AI content agreement as a blueprint for forthcoming large language model partnerships. He has also sent OpenAI a cease-and-desist letter as he escalates pressure on AI firms utilizing Reach's content without a contractual arrangement.
The deal, which includes Reach's UK and Ireland newspaper titles such as the Daily Express, Daily Star, and OK! Magazine, allows Google to obtain paid access to expanded rights to utilize news content from Reach's portfolio. This two-year agreement will enable Google to employ the content in experimental AI features and methods of delivering news, while the two companies explore potential benefits for audience engagement.
Google possesses numerous AI pilot initiatives, including a pay-per-value AI contribution program it is running with smaller publishers. The company has reported that over 200 publications worldwide have joined its news AI pilot program. Additionally, Google maintains its Google News Showcase program.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
