Cinema, box office on the rise and advertising accelerating by 68%
More audience, but also more advertising. For cinema, 2026 is shaping up to be a year of growth. And with great prospects also for advertising investors. This is...
Italian cinema is expecting growth in 2026, with 57 million attendees from January to August, a 39% increase from the same period in 2025. This surge is also reflected in advertising revenue, which has reached 10.2 million, a 68% increase from last year. According to a study by Havas Media Network and Fcp Associnema, cinema advertising has a higher recall rate than television, with an index of 275 compared to 100 for TV.
The study also found that cinema-goers tend to remember more details about ads, such as testimonials and products, than TV viewers.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
