Rafimex Ghana Limited supports Big Street Feast with free beverage distribution
Fast-moving consumer goods (FMCG) company Rafimex Ghana Limited has partnered with Chef Abby’s Big Street Feast, distributing free beverages to participants as part of activities to mark World Food Day.
Ghana-based FMCG firm Rafimex Ghana Limited has teamed up with Chef Abby’s Big Street Feast to distribute complimentary beverages to participants as part of festivities commemorating World Food Day. The company, which sells Lucozade, Ahmad Tea, and Pure Heaven drinks in Ghana, joined the street food event to interact with attendees and improve their overall experience.
As part of their collaboration, Rafimex provided free drinks from its range to attendees, offering refreshments throughout the occasion. This initiative not only allowed the brands to connect directly with consumers in a lively environment but also increased product exposure and consumer engagement. Abigail Ofosu Antwi, Head of Corporate at Rafimex Ghana Limited, stated that the company felt it was crucial to support the cause and make a positive contribution to society.
"We are distributing more than 20,000 bottles of Lucozade, Ahmad Tea, and Pure Heaven Juice. We believe in Corporate Social Responsibility, and Ghana is a place where we have grown. Giving back to society is something that is very meaningful," she said. Richard Akoto Bamfo, Brand Manager for Ahmad Tea, added that the gesture was part of the company's commitment to positively impacting society and building a solid relationship with the public.
By partnering with the Big Street Feast, Rafimex Ghana Limited highlighted the significance of experiential marketing in creating stronger bonds between fast-moving consumer goods brands and consumers.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
