Omada and Jaecoo Deepen European Push as Global Sales Hit 73,421 Units
Bennett Oghifo Omoda and Jaecoo continued its rapid expansion across major European automotive markets in September 2026, recording strong sales growth in the United Kingdom, Spain, Italy and France as
In September 2026, the automotive brands Omada and Jaecoo reported a significant expansion in European markets, with global sales reaching 73,421 units, marking a 123% increase from the previous year. Jaecoo's strong performance in September contributed to the overall surge, as it recorded 22,296 new-car registrations in the United Kingdom, a 106% year-on-year growth. This performance placed Jaecoo as the second-best-selling new-car model in the UK during the month, securing a 6.37% market share.
The UK market was a major contributor to the European expansion, with Jaecoo's 7 model emerging as the top-selling new-car in September. Its nine-month registrations totaled 39,473 units. Jaecoo's presence in Spain also saw a remarkable 91.5% year-on-year increase, reaching 4,010 units and giving the brand a 4.3% market share. The company's electrified vehicles dominated Spanish sales, with 98% of the units being electric.
Italy and France also contributed to Jaecoo's growth, with the brand securing 4,678 and 3,003 registrations, respectively, giving it a 3.31% and a 2.58% market share. In France, Jaecoo had only been present in the market for six months, highlighting its rapid expansion in the European market. The European push comes as the company's global performance continues to be driven by the increasing popularity of new-energy vehicles, with NEV sales reaching 53,957 units in September, an 184% year-on-year increase, accounting for 73.5% of total monthly sales.
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