Nongshim Celebrates Shin Ramyun’s 40th Anniversary at New York’s KOOM Week 2026
Nongshim is bringing the story of Shin Ramyun to New York as the iconic Korean instant noodle brand celebrates its 40th anniversary, using a major Korean startup and cultural festival to highlight its global success and connect with local consumers.The South Korean food company announced on October 16 that it is participating in KOOM Week 2026, held in Manhattan’s Flatiron district, with a…
Nongshim, the renowned Korean instant noodle brand, is commemorating the 40th anniversary of its iconic product, Shin Ramyun, during KOOM Week 2026 in New York City. The company chose to participate in the prestigious event for the second year in a row, held in Manhattan’s Flatiron district from October 14 to 18. KOOM Week 2026, organized by United Korean Founders (UKF), aims to introduce Korean startups, brands, and cultural content to local consumers and investors.
A dedicated Nongshim pavilion within the KOOM Week 2026 event showcases the brand’s 40-year history and journey to becoming a globally recognized instant noodle brand. The exhibition features a variety of creative dishes made with Nongshim products, offering visitors a taste of Korean cuisine in novel culinary formats. These dishes include a Shin Ramyun pork cutlet burger, Jjapagetti tteokbokki, and Shin Ramyun Toomba tteokbokki, providing a unique way for attendees to experience the versatility of Korean food.
In addition to the pavilion, Nongshim is partnering with Everydaily, a New York-based food brand, to bring its products directly to consumers through a food truck positioned on 23rd Street. The truck serves a selection of creative dishes made with Nongshim ingredients, inviting visitors and New York residents to sample the brand’s offerings firsthand.
Nongshim’s participation in KOOM Week highlights the company’s commitment to sharing the challenges and business experiences that propelled Shin Ramyun to global recognition. By presenting its growth story, Nongshim hopes to inspire startup founders and investors attending the event, demonstrating the potential of Korean brands to compete successfully in international markets.
Through this dual approach of brand storytelling and food experiences, Nongshim aims to strengthen consumer engagement in overseas markets and reaffirm its position as one of South Korea’s most beloved instant noodle brands.
Written by urgent.news from Korea IT Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
