De Beers signs sprinter Letsile Tebogo as ambassador

LONDON, UK/ GABORONE, BOTSWANA – The governments of Botswana and De Beers Group have announced the extension of a partnership that began in January 2025 when sprinter Letsile Tebogo became a De Beers Global Ambassador. This three-year collaboration will focus on supporting Botswana's diamond industry and promoting the nation's contribution to diamonds as the country marks its 60th anniversary since gaining independence.

Tebogo, who won Olympic gold in the men's 200 metres in 2024, said his success is tied to the diamond resources that helped build schools and sports facilities in Botswana. "This partnership is about showcasing how natural resources can drive positive change and create pathways for the next generation," he added.

De Beers CEO Al Cook emphasized the importance of nurturing human talent, stating that "anything worth having takes time, effort and pressure." Botswana's Minister of Minerals and Energy, Honourable Bogolo Kenewendo, highlighted the role of diamonds in transforming the country and creating opportunities for generations. The partnership will be centered around a global storytelling platform themed "The Road to LA28," highlighting Tebogo's journey and the transformative power of natural diamonds in Botswana's development.