Date Lady syrup is having a breakout year: Retail deals with Erewhon and Sprouts are just the beginning
Many consumers are blissfully unaware of the work that it takes to get a product on the shelves of their favorite local market. Colleen Sundlie, founder of Date Lady, sure does. The brand’s Original Date Syrup, Chocolate Spread, and Sweet Chili Sauce made their debut at upscale grocery chain Erewhon in September, while an exclusive 11-ounce bottle of Chocolate Syrup hit Sprouts Farmers Market…
Date Lady, a brand founded by Colleen Sundlie in 2012, has experienced a surge in sales this year. The company offers Original Date Syrup, Chocolate Spread, and Sweet Chili Sauce, and recently expanded its presence in retail stores Erewhon and Sprouts. These new distribution channels are expected to generate an additional $1 million in sales by the end of next year.
Sundlie, who never initially intended to start Date Lady while living in the United Arab Emirates in 2005, now attributes a significant portion of the brand's success to the popularity of dates. In 2021, Date Lady's annual revenue reached $2 million, growing to approximately $6.8 million over the subsequent four years. With a record-breaking September, the company earned nearly $1 million in a single month, putting it on track to reach its $10 million sales goal.
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