Swiggy's next big bet is on the 90% of Indians yet to try food delivery: Rohit Kapoor
At TechSparks 2026, Rohit Kapoor, CEO of Swiggy's Food Marketplace business, said affordability, younger consumers and changing consumption habits will drive growth, even as some households receive more than 200 deliveries a week.
Rohit Kapoor, CEO of Swiggy's Food Marketplace business, believes that the majority of Indians yet to try food delivery represent a significant growth opportunity for the company. Speaking at YourStory's TechSparks 2026 in Bengaluru, Kapoor emphasized that affordability would be key in expanding the market, alongside changing consumption habits and demand from younger Indians.
He argued that while India is digitally equalized, it remains financially unequal, making affordability an essential part of Swiggy's growth strategy. Kapoor highlighted Toing, a budget-focused food-delivery app, as evidence of Swiggy's approach to attract new and low-frequency consumers through low prices and intuitive interfaces.
He expects Gen Z and Gen Alpha to drive future growth, along with the expansion of urban areas beyond major city centers. Kapoor also noted that changing eating habits, such as increased coffee consumption and demand for international cuisines, present new opportunities for Swiggy. Despite rapid expansion into new cities, the company prioritizes markets based on restaurant availability and the value it can offer consumers.
Kapoor acknowledged that AI could improve convenience and personalization but doubted AI agents would fundamentally alter consumer preferences.
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