Nobody Owns "New Media." a16z, Draymond Green, OpenAI, and Even The White House All Claim It
a16z, Draymond Green, the White House and OpenAI all claim “new media.” A sourced history from McLuhan to TBPN shows nobody owns the phrase.
In recent years, the term "new media" has seen a shift in ownership and meaning, with key figures such as Andreessen Horowitz, Draymond Green, the White House, and OpenAI claiming it. Originally coined by educators in the 1950s and 1960s, the term was used to describe technology that was shared online and through computers, as well as digital communication that was interactive and addressable to individual users.
The academic canon of new media was established by scholars like Lev Manovich, who defined it through eight propositions. However, the meaning of the term has evolved over time, and no longer refers solely to format but rather to power - who holds the microphone. As the subject of coverage takes over the microphone, the meaning of new media continues to evolve and change.
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