Switzerland proposes banning profiling-based ads to minors
On 14 October 2026, the Federal Council of Switzerland took note of the outcomes from the consultation process regarding the new law on communication platforms and search engines. They directed the Federal Department of the Environment, Transport, Energy and Communications (DETEC) to draft a dispatch by the end of 2027, with additional measures to safeguard children.
Moreover, the reporting procedure is set to extend to encompass all potentially unlawful content. The full text is accessible in German, French, and Italian; readers can select their preferred language via the navigation menu at the top of the page. For comprehensive information, including documents and responses from the consultation, please visit the designated website links.
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