Survey reveals Kindle readers aren’t buying Amazon’s pricey page-turning solution

Amazon's Kindle e-readers have long lacked physical page-turn buttons, despite the feature seeming straightforward. Recently, the company reintroduced this convenience with its latest devices, but at a cost. A recent survey of readers revealed skepticism about the potential $80 price tag for this feature. The Page-Turn Cover, a magnetic accessory, adds physical buttons to the e-reader, but it's not an affordable upgrade.

The Signature Editions of the Kindle Paperwhite and Colorsoft already retail for $250 and $320 respectively, making the $330 minimum entry price for a Kindle with physical buttons a significant investment. The survey suggests Amazon may have underestimated the market's willingness to pay for this convenience.