Rocket Money’s Rowan is a financial AI assistant you’ll actually want to text

Rocket Money has introduced an AI-powered financial assistant named Rowan that operates exclusively through text messages. Unlike most general-purpose AI chatbots, Rowan is specifically designed to handle real-world financial tasks, such as managing budgets, monitoring accounts, negotiating bills, and cancelling subscriptions. Rowan's functionality is powered by Rocket Money, a platform used by over 10 million members.

Rowan operates seamlessly within users' existing text messaging experience, requiring no new apps or complicated interfaces. By reaching out to users with regular spending summaries, balance alerts, and notifications about new subscriptions or price increases, Rowan proactively engages users in their finances. Users can engage in natural conversations with Rowan, asking questions and receiving instant updates on their finances, categorizing transactions, inquiring about cancelable services, and checking spending limits based on income and upcoming expenses.

What sets Rowan apart is its ability to take action on users' behalf. Users can request Rowan to cancel subscriptions or negotiate bills, and Rowan uses the established operations of Rocket Money to execute these tasks. While the actual cancellation or negotiation may not occur immediately, Rowan initiates the process, allowing Rocket Money to handle the follow-through. Users can also set financial reminders, such as credit card payments, keeping their routines organized without additional calendar clutter.

Rowan is available to U.S. users as a separate plan called Rocket Money Premium+. This plan costs $15 per month and builds upon the core features of Rocket Money's free app, which includes free balance alerts, subscription management, spend tracking, basic budgeting, and bill negotiation. Rowan is not included in the free app or the standard Premium tier.