Exclusive: Traya In Talks To Raise Around ₹300 Cr From Verlinvest

Customized haircare startup Traya is currently engaged in discussions to secure approximately ₹300 crore ($31 million) of investment from Belgian firm Verlinvest, according to sources cited by Inc42. If successful, this funding round would value Traya between ₹2,500 crore ($262 million) and ₹3,000 crore ($315 million), encompassing both primary and secondary components. The deal is not yet finalized and the amount could increase, the sources added. Verlinvest and Traya have not yet provided comment on the talks.

Traya's recent growth has been robust, with the company recording an annualized revenue figure of ₹900 crore to ₹1,000 crore. This follows its April 2024 investment of ₹75 crore from Xponentia Capital, which at the time noted over 10 lakh customers using Traya's app, website, and ecommerce platforms such as Amazon and Flipkart. In addition to its digital platforms, Traya has been expanding its physical footprint with more than 20 centers spread across Pune, Mumbai, Nagpur, and Hyderabad.

Founded in 2019 by Saloni Anand and Altaf Saiyed, Traya provides personalized haircare solutions through technology that identifies the root causes of hair loss. The startup's approach combines hair analysis, recommendation algorithms, and doctor approval to create bespoke treatment plans. Investors in Traya include Xponentia Capital, Kae Capital, Fireside Ventures, and Whiteboard Capital.

Despite recently filing its FY26 financials with the Ministry of Corporate Affairs, Traya posted a net loss of ₹22.5 crore in FY25, compared to a profit of ₹8.8 crore in FY24, with operating revenue increasing 43% to ₹338.4 crore. The company operates in a competitive space alongside brands like Vedix, Evoke, SkinKraft, and Ravel Care.