Exclusive: Stella & Dot Founder Raises $5M For Her Next Act, AI Marketing Startup Marklo
In this Crunchbase News exclusive, we spoke to Marklo AI founder Jessica Herrin about her solution to the marketing problems she encountered when building earlier startups, and how a group of investors, led by Forerunner, are backing that early experience with a $5 million seed funding round.
Jessica Herrin, founder of Stella & Dot, has raised $5 million in seed funding for her new AI marketing startup, Marklo. The business, which began in 2025, aims to help consumer brands plan marketing campaigns using their sales, inventory and past marketing data. Marklo's software can identify which promotions drove sales, suggest next products to promote, and even draft campaign briefs and organize tasks via AI.
Though still pre-revenue, over 100 brands, including Away, Clare V., Monica + Andy, Maya Brenner, and Latico Leathers, are already piloting the software. Marklo intends to expand its customer base and develop its product in the coming months as it prepares for the holiday shopping season.
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