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Disney Cut Its Own Logo in Half and Got Praise. Why Other Brands Face Massive Backlash for Far Less

From Tree Hut to Sézane, redesigns often trigger customer panic. Here is why the size of the change has almost nothing to do with how people react.

Disney Cut Its Own Logo in Half and Got Praise. Why Other Brands Face Massive Backlash for Far Less

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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Why Rail Is Booming: Intermodal & Carload Growth Explained

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Democratizing Trucking Tech: What Small Fleets NEED to Know

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