Apple showcases iPad Pro and iPhone 18 Pro Max’s role in ‘landmark fashion show’
Apple today shared a behind-the-scenes look at “From Earth to Sky,” a fashion show in Turkey that was designed with an iPad Pro and filmed using an iPhone 18 Pro Max. Here are the details. more…
Apple showcased the iPad Pro and iPhone 18 Pro Max's capabilities in a fashion show called "From Earth to Sky" held in Turkey. The show celebrated the 15th anniversary of Turkish fashion brand Les Benjamins. Designer Bünyamin Aydın, who is German-born, utilized the iPad Pro and the Apple Pencil Pro for creating mood boards and designing custom-built hot-air balloons featured in the show.
Aydın found the iPad Pro's thin, light form factor and long battery life to be extremely useful for his creative process, allowing him to work on the go.
French filmmaker Neels Castillon used the iPhone 18 Pro Max to film the fashion show, including footage captured with custom-built drones. The drone feeds were synchronized at the production control center, with reviewing and selecting footage done on a MacBook Pro with M4 Max. The M4 Max features a nano-texture display that minimizes glare from the sun. Apple shared behind-the-scenes videos, photos, and additional details about the project on its @apple Instagram account.
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