AEON to open 13th general merchandise store in Vietnam

AEON, a global retail giant, plans to open its thirteenth general merchandise store in Vietnam, set to be located within the AEON Mall in Thanh Hoa. The store will span approximately 10,300 square meters and will provide a comprehensive shopping, dining, and entertainment experience for the local community and tourists alike. Thanh Hoa's strategic position as a regional economic center and its allure as a tourist destination, featuring Sam Son Beach, are anticipated to bolster the demand for retail services in the area.

The new store intends to cater to the daily shopping requirements of residents while also appealing to visitors traveling from different parts of Vietnam. The first floor will feature a supermarket with operating hours from 8 am to 10 pm daily. On the second and third floors, the store will be operational from 10 am to 10 pm on weekdays and from 9 am to 10 pm on weekends.

Trương Khánh Xuân, the store manager at AEON Thanh Hoa, expressed the store's ambition to offer novel experiences and generate value for the local community. She emphasized the management's commitment to staying attuned to customers' needs and enhancing services to ensure convenience and an enjoyable shopping experience. The store is designed to appeal to a diverse customer base, encompassing young families, multi-generational households, individuals relocating to Thanh Hoa, and tourists from across Vietnam.

In light of a recent incident at the Long Bien Mall, AEON has ramped up staff training initiatives to further improve service quality. AEON's expansion in Vietnam continues, with plans to establish its tenth shopping center in the country, alongside four additional malls slated for completion in 2026.