Lexus Korea unveils 1st all-electric ES sedan

Lexus Korea has introduced its inaugural all-electric ES sedan, broadening the luxury automaker's electrification approach beyond its current hybrid vehicle range, as it strives to solidify its standing in the rapidly growing electric vehicle (EV) sector, the company announced on Tuesday. The All-New ES series, the eighth generation, consists of the ES 350e and ES 500e electric versions, alongside the ES 350h hybrid option, providing consumers with the option to choose between electric and hybrid propulsion systems.

This launch carries significant strategic importance for Lexus, as the company has built its Korean reputation predominantly on hybrid vehicles. Despite being a dominant force in the premium hybrid sedan segment, Lexus has been relatively slow to enter the all-electric market. "EVs are not a sudden move for Lexus Korea," Lexus Korea CEO Manabu Konoyama stated during a media briefing.

"Instead, they represent the subsequent phase, grounded in the experience and expertise we have gained through our hybrid vehicles." The ES 350e, the budget electric model, is priced at 71.6 million won ($53,500) and provides a driving range of 478 kilometers on a single charge.