Rakuten TV is preparing for audience measurement in Italy from 2027
From 2027, Rakuten TV may also open up the path to measuring the audience of its own channels in Italy. It does so in the UK, where it has joined the BARB measurement system...
Rakuten TV, a streaming platform, may start measuring its audience in Italy from 2027, following its adoption of the BARB measurement system in the UK. The platform's CEO, Cédric Dufour, announced this during the Mipcom market in Cannes, where Rakuten TV also revealed its international expansion plans for its Fast services, targeting the US, Middle East, and Japan.
Rakuten TV Enterprise, the company's B2B division, will offer its technology and services to platforms and content owners in these new markets. The platform currently operates over 500 Fast channels in 43 countries, reaching over 150 million households.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
