Lexus Korea unveils 1st all-electric ES sedan

Lexus Korea has introduced its inaugural all-electic ES sedan, broadening the luxury automaker's electrification approach beyond its existing hybrid portfolio, as it seeks to fortify its position in the rapidly growing electric vehicle (EV) sector, the company announced on Tuesday. The eighth-generation All-New ES range includes the ES 350e and ES 500e electric models, alongside the ES 350h hybrid variant, providing consumers the option between fully electric and hybrid powertrains.

The announcement carries significant strategic importance for Lexus, which has built its reputation in South Korea primarily on hybrid vehicles. Although the Japanese luxury brand is well-established in the premium hybrid sedan segment, it has been a relatively late entrant into the all-electric market. "EVs are not a sudden move for Lexus Korea," Lexus Korea CEO Manabu Konoyama stated during a media event.

"Rather, they represent the next logical step, built upon the experience and expertise we have gained through our hybrid vehicles." The ES 350e, the company's most affordable electric model, is priced at 71.6 million won ($53,500) and boasts a driving range of 478 kilometers on a single charge.