60-Dollar-Brot: Worin liegt der Reiz, anderen beim Geldausgeben zuzusehen?
Neun Millionen Aufrufe für ein Video über ein Brot, das kaum einer der Zuschauer kaufen würde. Ein New Yorker Roggenlaib verrät einiges über die Psychologie des Social-Media-Hypes.
In the heart of New York, a Roggenmehl (rye) bread with a price tag of 60 dollars per loaf has become the talk of the town. Food creator ShhhhImEating shared a video of himself tasting the bread, which quickly gained over a million views. Ella Kahan, known as ChewYorkCity, splurged 60 dollars on six half loaves of bread with butter spread, calling it "essentially toast".
Her video garnered millions of views. Influencer Sabrina Carey's video on X (formerly Twitter) went viral, accumulating over nine million views within three days. News agency Bloomberg sent a team to buy a loaf at the upscale supermarket Wegmans and a luxury model at Rye in Soho, then savoring the bread. The bread, sold at Rye bakery in New York's Soho neighborhood, has sparked a heated debate.
It's not just consumed; it's unpacked, filmed, tested, and even mocked. Every reaction provides fresh material for the next. Influencers and livestreamers are gaining traction, media attention, and advertising revenue from the frenzy. The hype isn't just benefiting the bakery; a whole content economy has sprung up around a single loaf.
The critical question now isn't just about who pays 60 dollars for this bread, but who profits from people watching others pay for it.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- $60 bread: What's the appeal in watching others spend their money? handelsblatt.com
