60-Dollar-Brot: Worin liegt der Reiz, anderen beim Geldausgeben zuzusehen?

A New York bakery has created a Roggenmehl, water, and salt bread that has sparked a major hype. Food-creator ShhhhImEating filmed the bread and garnered over a million views. Ella Kahan, under the name ChewYorkCity, paid 60 dollars for six half-brots with topping, calling it "basically toast." Her video received millions of views.

Sabrina Carey's video went viral on X, garnering over nine million views in three days. Bloomberg's editors visited Wegmans and Rye in Soho to buy and taste the bread. The luxury Loaf, sold at Rye in Soho for 60 dollars per loaf, has become a talking point. It's not just eaten, but filmed, tested, and even mocked. This bread has become a subject of discussion, with every reaction providing material for the next.

Influencers and livestreamers are gaining more reach, media attention, and advertising revenue from this hype. This bread has spawned its own content economy, with more than just the bakery profiting. The crucial question is not just who pays 60 dollars for this bread, but who profits from others watching someone pay that amount for it.