$60 bread: What's the appeal of watching others spend money?
Nine million views for a video about a loaf of bread that hardly any of the viewers would buy. A New York rye loaf reveals a lot about the psychology of the social media hype.
A New York bakery called Rye in Soho is selling a 1.5 kilogram rye sourdough bread for $60, sparking a social media frenzy. Food creators and influencers, including Ella Kahan and Sabrina Carey, have been documenting their experiences with the bread, generating millions of views. The bakery's high-priced bread has become a viral sensation, with many people discussing and debating its value, and has created a content ecosystem with various parties profiting from its popularity.
The bakery's owners, including Martin Auer and his son Tim, have seen increased attention, but the company has not released sales or revenue figures.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
