PODCAST: New Mazda CX-5 not enough to rejuvenate ailing brand
Lack of turbochargers, diesel engines and new energy powertrains is not doing carmaker any favours.
Mazda unveiled its refreshed CX-5, a model that has traditionally been a cornerstone of the brand's domestic operations. However, the automaker's sales have been on a downward trend for some time, and the influx of Chinese brands has exacerbated the situation. The podcast episode on The Citizen Motoring's Pitstop discusses the CX-5's features and what Mazda needs to do to revive its market standing.
On the surface, the new CX-5 appears to be a solid vehicle, providing a competitive alternative to established SUV competitors such as the Hyundai Tucson, Kia Sportage, and VW Tiguan. Additionally, its starting price of R578,250 is quite appealing. Yet, the CX-5 faces stiff competition due to the surge in Chinese SUVs flooding the market. In recent years, the number of SUVs available has multiplied compared to five years ago.
Mazda's predicament is further complicated by the absence of varied powertrains in the CX-5 lineup. The sole engine option consists of a naturally aspirated 2.5-litre petrol engine without turbocharging, diesel, or new energy technologies. This lack of variety contrasts sharply with the offerings from Mazda's competitors, who typically provide turbo petrol engines and hybrid powertrains.
Moreover, Chinese manufacturers have made significant strides in the electric vehicle sector, with numerous electrified models recently hitting the market. This trend has proven to be beneficial for these brands, particularly as fuel prices continue to rise. Consequently, Mazda is likely to encounter ongoing challenges in the face of these developments unless it improves its current model range or introduces entirely new models to revitalize the brand.
Written by urgent.news from The Citizen's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
