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Which Europeans post the most holiday selfies? Study reveals travellers’ social media habits

Research by Opodo has revealed how social media is impacting the way we travel. From choosing what to post to not being engaged at all, here are the trends identified by the study.

  • Portuguese travellers lead in posting holiday selfies (50%)
  • Social media influences travel for 52% of Gen Z and 59% of 25-35 year olds
  • Portuguese travellers most likely to share positive content despite disappointing trips (54%)

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