Which Europeans post the most holiday selfies? Study reveals travellers’ social media habits
Research by Opodo has revealed how social media is impacting the way we travel. From choosing what to post to not being engaged at all, here are the trends identified by the study.
Portuguese travellers lead the way in posting holiday selfies, with 50% of surveyed travellers doing so, followed by Spanish at 40%, Italian at 35%, German at 30% and French at 22%, according to a study by travel agency Opodo. The survey also found that social media can inspire travellers to visit new destinations, with 52% of 25-35 year olds and 59% of Gen Z travellers citing social media as a major influence, compared to just 5% of travellers over 65.
American travellers are the most likely to travel after being influenced by social media, with 49% of respondents saying so, followed by Spanish (48%) and Italian (44%) travellers. Portuguese travellers are also the most likely to post positive content even when their trip is disappointing, with 54% of them doing so, compared to 46% of US travellers and 36% of Spanish travellers.
Portuguese travellers are also the most likely to share pictures of their food, with 66% of them doing so, followed by Spanish (57%) and German travellers (51%). When it comes to admiring hotels and accommodations, Germans are the most likely to share online images of their stay (51%), followed by Portuguese (41%), French (38%) and Spanish travellers (38%).
Portuguese travellers are also the most likely to share their experiences and activities during their trips (66%), followed by Spanish (57%) and German travellers (57%).
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