Meta bans TikTok ads on its platforms in US
The move marks an escalation in the rivalry with ByteDance, whose video-sharing app competes for users, creators and advertising dollars.
Meta, parent company of Facebook and Instagram, has imposed a ban on advertisements for ByteDance, the Chinese parent company of TikTok, on its platforms within the United States and several other countries. This action comes after an escalation in their ongoing rivalry, with TikTok posing a significant threat to Meta's user engagement, creators, and advertising revenue.
The ban is effective immediately in the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam, and also covers third-party advertisers running campaigns that link to TikTok or other ByteDance properties in these countries. Meta's spokesperson stated that they will not run ads from a competitor whose objective is to divert users away from their platforms.
This move is a standard business practice in many industries and will not affect Meta's commitment to competing on product quality and user experience. Both TikTok and ByteDance have not yet commented on Meta's decision.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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