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The Distribution Bet That Sets WaterOuai! Apart

When Holly’s son Will said he didn’t want to compete for shelf space with every other water brand, his mother listened. Here’s why that may be her smartest move in a saturated category.

The Distribution Bet That Sets WaterOuai! Apart

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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Don’t Chase the Shiny Penny

When you’re trying to disrupt a category, distraction is your biggest enemy. Here’s how Holly Thaggard kept Supergoop! focused for two decades.

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