Italian seafood firm expelled from Vigo fair over sexist ‘not all clams are the same’ slogan

An Italian seafood company, La Selvaggia, has been ejected from a major seafood trade fair in Vigo after its promotional campaign featuring nude models and the slogan 'not all clams are the same' drew widespread criticism. The advertising, which featured nude women alongside shellfish, was deemed sexist and degrading by the fair's organizers, Conxemar, leading to the company's immediate and permanent expulsion.

Conxemar's president, Eloy Alvariza García, confirmed that La Selvaggia would not be returning, stating that the company's actions were incompatible with the principles of equality, dignity, and respect that the organisation promotes. The controversy also drew condemnation from the Italian Ministry of Agriculture, Food Sovereignty, and Forestry, which rejected the campaign and distanced the official Italian presence from La Selvaggia's promotional material.

The incident highlights the importance of adhering to standards of decency and respect when promoting businesses at major professional events.